Social Media Marketing Executive

Job Summary

Responsible for developing and executing social media and digital marketing strategies to enhance brand visibility, generate qualified B2B leads, manage paid campaigns, and support customer acquisition and retention across digital platforms.

Roles & Responsibilities

• Develop and implement social media and digital marketing strategies.

• Manage Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, and other relevant platforms.

• Create and publish engaging posts, reels, videos, stories, case studies, and testimonials.

• Plan and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube Ads.

• Generate, nurture, and track qualified leads in coordination with Sales and Business Development teams.

• Manage website content and support SEO initiatives.

• Conduct competitor analysis and monitor market trends.

• Develop marketing funnels for customer acquisition and retention.

• Execute email and WhatsApp marketing campaigns as required.

• Support branding, product launches, exhibitions, and promotional campaigns.

Mandatory Requirements

• Bachelor’s degree in Marketing or a related field.

• 1–3 years of experience in Digital Marketing and Social Media Marketing.

• Hands-on experience with Meta Ads Manager and Google Ads.

• Knowledge of LinkedIn Marketing and B2B lead-generation campaigns.

• Strong understanding of social media strategy and content marketing.

• Experience with content creation tools such as Canva or Adobe Creative Suite.

• Strong analytical, communication, and project management skills.