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Marketing & Growth Executive
KAPZO Healthcare
Chennai, India
14 days ago
Salary:INR 20,000 - 25,000 / month
Experience:1 - 3 years
Type:Full Time
Workplace:Office
Premium Membership Benefits
- Stand Out with Priority Review: Your application gets priority over regular applications and you may be prioritized for other suitable jobs.
- Get a INR 10,000 Duruper cash reward upon successful placement.
Premium Membership Benefits
- Stand Out with Priority Review: Your application gets priority over regular applications and you may be prioritized for other suitable jobs.
- Get a INR 10,000 Duruper cash reward upon successful placement.
Skills
Growth Marketing
Digital Marketing
Performance Marketing
Social Media
Paid Advertising
Hyperlocal Marketing
BTL
Customer Acquisition
Campaign Management
Google Ads
Meta Ads
Google Analytics
CRM
Canva
Excel/Google Sheets
Marketing Analytics
Budget Management
Communication
Problem Solving
Data-Driven Decision Making
Job Description
Job Summary
Responsible for driving digital, performance, hyperlocal, and offline marketing initiatives for Kapzo, with ownership of customer acquisition, brand awareness, campaign execution, marketing performance, and scalable growth channels.
Roles & Responsibilities
Plan and execute campaigns across digital, social media, performance marketing, WhatsApp, CRM, and offline channels.
Drive hyperlocal marketing across pharmacies, apartments, communities, local businesses, and neighbourhoods.
Develop and coordinate social content, offers, customer communications, and marketing assets.
Track CAC, leads, conversions, orders, engagement, campaign ROI, and other performance metrics.
Manage marketing budgets and optimize spending for measurable business outcomes.
Support GTM initiatives, product launches, partnerships, promotions, and new-market campaigns.
Conduct A/B testing and experiments across channels, creatives, messages, offers, and audiences.
Coordinate with designers, vendors, agencies, pharmacies, communities, and other partners for campaign execution.
Analyse customers, competitors, neighbourhoods, and campaign performance to identify growth opportunities.
Maintain marketing dashboards and provide weekly reports with insights, learnings, and next actions.
Mandatory Requirements
1–3 years of experience in digital marketing, growth marketing, consumer marketing, BTL, field marketing, or a startup environment.
Strong understanding of social media, paid advertising, content marketing, analytics, and campaign execution.
Comfortable working across online and offline marketing channels.
Ability to work with budgets, dashboards, performance metrics, and campaign data.
Strong communication, coordination, problem-solving, and execution skills.
Willingness to undertake on-ground marketing activities.
Hands-on experience with tools such as Meta Ads, Google Ads, Google Analytics, Canva, Excel/Google Sheets, WhatsApp, and CRM/marketing automation tools.
Ability to work independently, take ownership, experiment, and adapt to changing priorities.